January 13, 2023 at 4:44pm | Jeff McIntyre
When you get ready to place your home on the market for sale, it becomes a product. Just like any product on the shelves at your local store; it has features and benefits, pluses and minuses and there are other products to compete with. To gain an edge in your marketplace you MUST be priced right and look better than the competition. Sometimes it’s difficult to think of your home as a mere product, but it helps to think that way so that you get top dollar for your home and sell it in a reasonable amount of time. This is exactly why all of our listings include a staging visit and report with every home we list, setting every home up to experience success!

Home Staging is NOT decorating, fluffing, interior design or redesign. Instead, the goal of staging a house is to make it appear larger, brighter and more inviting by detailing, decluttering, depersonalizing and neutralizing to appeal to the masses so potential buyers can “see” themselves living there. It is our TOP goal to get you the most money for your house, and that is why we include a staging visit and report with all of our listings as a part of our service to you. Staging = Top Dollar for your home.

Our experienced staging consultant knows the special boost your property will need. Our stagers know what buyers are looking for and how the home needs to look for showings and photos, and what will make it look the best in the eyes of buyers. The way you live in your home and the way you market and sell your house are two different things. Professional staging consultations cost between $200 and $500, depending on the size of the home. Because our team understands the importance and value in staging, we include this staging visit and report with every listing as part of our service to you.

To deliver you a room by room staging report, our staging expert will visit your home, go through each room, to understand the current condition of your property and how you are using your space. Our stager is specifically focused on working with what you have in your home and making impactful, reasonable, and affordable recommendations. This initial visit should only take 10-15 minutes. The stager will walk through the home, make notes, and take some photos to use as notes for when she creates your written report. The stager then creates your room by room report back at the office.

WHAT WILL BE IN THE REPORT?                     
After the stagers’ initial visit, we will deliver the room by room checklist of recommendations 1-2 business days later. The report will include recommendations on how to stage your property to get top dollar in the least amount of time. The suggestions can range from rearranging furniture, removing furniture, repurposing a room, painting or updating light fixtures to simply adding artwork and knick-knacks that create a pop of color and draw buyers into a room.

In the event your home is vacant or you have key rooms that are vacant, we will provide a complete staging visit and report. This report will also contain an estimate from our staging partner for the rental of key items to bring in. These important items are necessary to give the home warmth, connection, and dimension. Creating a visual “home” with rented items allows the professional photos to pop, the 24/7 virtual tour to sell your home, the in-home showing to cause the buyer to connect and hopefully fall in love and make an offer! The rental of the items would be your expense, we will obtain the estimate for you and provide the staging report.

To expedite the staging process, as your Master Listing Specialist, I will provide a list of recommended vendors to tackle the items listed in the report. These vendors have been tested and approved. You, of course, can use whoever you would like. However, we have worked with these individuals and companies repeatedly. Aside from knowing and trusting their work, they continuously provide us with excellent service, are reasonably priced and generally quick to get the work started and completed (important when every day counts), most importantly, they help us get our clients to the closing table.

A note about a Real Estate CLEAN...
Cleaning and removing clutter is the foundation of successfully staging a house to sell. No matter how much pretty stuff you move into the home, it won’t look attractive unless it’s sitting on a clean stage. All of our listings are highly recommended to be professionally “real estate” cleaned before they go onto the market. This isn’t just an ordinary clean; it is a deep, market-ready, q-tip clean. You would never place your car on the market before detailing it, right? Well, cleaning your house to sell is like detailing your car. It needs to be THAT clean. We can recommend a few options to get this done.

It’s not LUCK, it’s teamwork!
As a Master Listing Specialist, I focus on delivering excellent results. Those results and successes don’t happen because of luck. It's in our teamwork. It's in doing the things that make the most impact for the buyers and your equity. We know what works to sell your home quickly and for the most money. Staging plays a critical role, which is why we include a staging report for every listing.

As soon as you hire us to sell your home, we will help schedule a visit with our staging partner. In the meantime, you can use our catch-all guide to getting
started with some staging work.



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